Marketing strategy is everything. With a great
marketing strategy, business success comes easily. With a poor one, you'll
always struggle.
So what
is the ultimate marketing strategy?
Before I tell you all about it, first let me
introduce you to a powerful marketing insight...
According to population
statistics, the average person has a relationship with 250 people! In
other words, if you wrote a list of everyone you personally knew, it would
likely add up to around 250 people.
This is exciting! Very exciting! Here’s why ...
You see, what this means is
that every client you currently have in your practice is a doorway to 250
more! What’s more, when you gain an extra client, you’ve also gained
indirect access to 250 other people!
So, if you know how to get your clients talking about
your business, then you have access to a massive network that you can
easily tap into! What could be better?
This is why every business must be using strategic
word of mouth advertising. It's the easiest, most powerful method I know
for growing a business fast.
Listen, harnessing the power of word of mouth is the
quickest way to have relationships with hundreds of extra people, through
the network that your clients have.
And what makes word of mouth an even better marketing
strategy is that each of us trusts our family and friends more than we do
salespeople or self-proclaiming business owners. This makes gaining a
client by word of mouth usually the easiest way to begin.
Plus, word of mouth gives
you *instant* credibility!
Here’s why...
Whenever a client tells someone about the great
benefit your business has given them, they are essentially giving you a
"personal endorsement".
And here's the kicker: whatever bond you have with
your clients can, and often does, get passed on to your clients' friends
when they're enthusiastically told about you. (Even a bond that has been
built over many years!)
In other words, if you use a strategic word of mouth
marketing strategy - and you have credibility and trustworthiness in your
client's eyes - then they will give you instant credibility and
trustworthiness in their friend's eyes!
This is why a referred client is, on average, more
trusting of a business than any other client - you’ve been endorsed to
them by someone who’s opinion they trust! In fact, according to marketing
legend, Jay Abraham, referred clients:
- Spend more each purchase
- Buy more often.
- Are more loyal.
- Refer more clients.
- Trust your recommendations more.
All of
this adds up to increased profits and a better life-style!
Plus, if you use word of
mouth to compel each new client from your mailouts, advertising, internet,
and PR campaigns – to refer (on average) 1, 2, 3, 4 or more friends, you
will massively increase the effectiveness of these campaigns!
What would that be worth to
you? That’s right ... a lot!
So start *strategically* maximizing your marketing
success. Turn losing marketing campaigns into winners, and winners into
hot cash bonanzas!
You’ve just got to use the power of word of mouth
marketing! It's the ultimate marketing strategy. Grow your
business 237% in just 23 short weeks.
http://www.WordOfMouthMagic.com© 2004 Martin
Russell International Pty. Ltd.
